Victory in IP Battle: U2U Law Slashed a $202,000 Copyright Claim to $50.5K for a Popular Media Company
- Case intro
A 24-year-old construction laborer that fell 20 feet from a sidewalk bridge obtained a $7.5 Million Dollar Settlement.
The Problem
A high-profile media company (our client) was locked in a 9-month standoff with a Beverly Hills firm over aggressive intellectual property claims:
Original Demand: $202,000 in alleged copyright infringement damages
Ongoing Threats: Refusal to revoke DMCA takedowns and copyright claims
Business Impact: Risk to our client’s reputation and creative works
- our process
Our Fightback Strategy
U2U Law’s IP team took over the stalled negotiations and executed a three-phase defense:
✔ Evidence-Based Counterarguments
Debunked exaggerated infringement claims
Proved fair use and licensing precedents
✔ Aggressive Negotiation Leverage
Highlighted flaws in opposing counsel’s legal position
Forced reevaluation of damages through case law comparisons
✔ Strategic Settlement Play
Negotiated while preparing federal court counterclaims
Secured full copyright claim releases as part of deal
- Result Driven
The Win
Demand Reduced by 75% → $50,500 final settlement
All DMCA/Copyright Claims Withdrawn – Full release for client’s works
No Admission of Liability – Protected future creative freedom
Business Operations Saved – No more legal threats over content
Why This Matters for Creators & Media Companies
✅ DMCA Claims Can Be Fought – Takedowns aren’t final
✅ Never Accept First (or Tenth) Demand – Persistence pays
✅ Legal Strategy > Brute Force – We outmaneuvered, not outspent
Facing Overblown IP Claims?
From copyright disputes to DMCA abuses, U2U Law protects creative businesses.
Results vary. Not a guarantee of similar outcomes.
- $202K → $50.5K (75% reduction)
- All copyright claims permanently revoked
- No restrictive injunctions or admissions
- 75% cost savings + total claim release as the win
